The brief was for an interactive campaign that would engage an adult audience with Shrek and encourage DVD purchases.
Dug's response was The Shrek Love Test, the chance to ask the unlikely love god for advice and relationship tips.
By integrating the web into the film's massive offline marketing campaign, sensitively including sales messages and ensuring one-click purchase routes, the campaign out-performed the client's targets by 75 per cent.
Comments (2)
Omg I Just Totally Love Shreak Its The Best
Posted by Kacey From Llanelli | May 7, 2008 12:23 PM
Posted on May 7, 2008 12:23
hi i wode love to meet you and finer i love you somuch you are cool rite back xxxxxxxxxxxxxxxxxxx
Posted by sheridan | June 25, 2007 4:03 PM
Posted on June 25, 2007 16:03