Dug was asked by Strawberry Frog's Brian Elliot to help out on the OM Group virtual stock exchange project.
The Dutch advertising agency had worked as a team with the client's business analysts, the Boston Consulting Group, to establish the feasibility in business terms of running a web-based virtual stock exchange.
Missing from the equation was a team member with expertise of large, complex, web-based projects who was able to act as a bridge between the offline advertising team and the technical team at OM Group.
Dug's advertising experience, coupled with his managing of pan-European data-distribution projects for Offworld Industries made him an ideal candidate for the job. Dug ran a creative and technology audit which he presented to the board of OM Group in Stockholm.
Dug is unusual in that if the project demands it, he can act as a technology consultant as well as a creative director. He has consulted on xml-based publishing initiatives for The Discovery Channel, Cataloguing for GE and Acer Computers among others.
