Nicki also reckons a loyalty card scheme might be effective. I know you're targeting UK tourists but you get a roaring trade in local office workers with some spanish basics on lunch menu. (the pork and basque veg. dish looks a good candidate, I can smell it from here!) Nicki has seen a local hairdresser where you pay up front. Pay 200 quid for five haircuts and then he gives you sixth for free. With my co-creative experiences hat on, how about a meal for fishermen where you bring in the cod and Los Roques creates the dish? (mmm you can tell I'm not a restaurant expert)
i like the 'it took five people / 4 weeks etc. although i don't like the typeface you used.
'loved one' sounds old fashioned. Hee;s some ideas for you. impress someone. take them to los roques. enjoy the finest food on the island. dine at los roques there are many ways to impress a girl - diamonds, chocolates, flowers, an evening at los roques. ooh an idea for you - a calendar reminder from Los Roques: Don't forget your wedding anniversary - celebrate in style at Los Roques. Tell us it's your wedding anniversary and we will remind you next year as well. don't forget your partner's birthday - celebrate in style etc Just visiting? No visit is complete without experiencing the fine food, impeccable service and unparalleled views at Restaurante Los Roques. Don't take our word for it. Read the reviews on Trip advisor and Top Table (you might be able to get some contra deal with them if you advertise them). From Los Christianos, London and Lima people have come from far and wide to dine at Los Rosques. Have you? Fine dining to experience before you die - Restaurante Los Roques Have you heard what people are saying about Restaurante Los Roques. Too good to miss - so don't - book now. Everyone is talking about the credit and Restaurant Los Roques has developed a new menu to suit the time - the usual high standard of food and impeccable service but now at more affordable prices. Can you afford to miss out? Book now.
Hi Guys, have just caught up with this thread (stay away from Facebook as much as poss!). I started thinking about this with my trad. advertising hat on: experience the restaurant, meet the people, understand the competitive environment, identify the resonant 'soul' of the product etc. but that just felt silly ;-) I'm sure you guys all hate Gordon R****y but his restaurant turnaround films have many very compelling elements to them. One recurring is the comms plan he initiates for the restaurants. 9 out of 10 times, the only printed comms are on the restaurant itself (a new sign, a new name, new menus etc.) and the main push of the plan is an experience thing. He takes a couple signature dishes designed to appeal to the masses in the area (normally something easy to eat with bold flavours like juicy meatballs or a fishcake) and walks down to the harbour in his tocque and whites and hands it out to the people. He gives folk the food and tells them where the restaurant is, how competitve the menu is and invites them to come for lunch. If nothing else, his harbourside shenanigans generally get the restaurant full :-) So the comms plan is: - Make some awesome tasting finger food - come up with a reasonable priced lunch menu - walk around the local area giving free samples out - tell them about the great lunch bargain His bargain menus are often super simple (fish soup and a crusty roll for 7 euros) Sorry to mention the G word but I'm guessing in these tough times the human-scale back to basics has got to be a good place to start!
worth every euro?
I remember there was a restaurant in London some time ago (late 80s), they had a system where they'd leave an envelope on the table with the bill that was calculated on the cost of the food plus a small amount (not the usual markup), you would pay what you thought was fair, and as long as it was more than the bill they'd take it. There was one here that tried it; pay a cover charge and leave money in a box by the door on the way out - they went bust. Not sure it's something we'd ever do, kind of doesn't fit with the image of the restaurant. It's ok to do if you have a large number of covers and can turn tables but for a small number of covers like wot we has it probably wouldn't work. The "Priceless" thing is a mastercard thing and it's intentionally ripping it off. Why does that make it illegal? Hmm. "Worth every cent?"
BTW, the "pay what you think it's worth" does really well in London because the British all pay more in case anyone thinks they are mean and they don't want to look rude. Not sure how your locals would take it. How mean are they? S.
Mastercard. hence the slight illegality.
er you can't do 'priceless' - it's being used by someone else - can't remember who - mastercard or amex i think.
not keen on 'pay what you think it's worth' people will seriously abuse it.
Quite a few restaurants in London are trying this "pay what you think it's worth" gimmick to try and inform people about the value of the product. Don't know how that would work in your neck of the woods.
Slightly illegal. Will get back to you. Promise.
So all you creativish marketingy types, fielding ideas for an ad for the restaurant. This is a print ad in a local english rag (Island Connections) about the same level as Metro. We're trying to attract more people and get the message across that we're not as expensive as people think. We're not averse to printing prices, nor to putting in some kind of voucher. Some possibly quite lame attempts: http://fryp.com/adideas/idea1.jpg http://fryp.com/adideas/idea2.jpg http://fryp.com/adideas.idea3.jpg Any ideas?