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SAP blog relations

The company has the balls to invite bloggers into its press and analyst program, to ask tough questions of executives at a time when industry analysts and journalists increasingly ask only softball questions in public.

I can't tell you how many conversations I've had the last two months about blogger relations programmes. Impressed to a player as large as SAP doing the right thing:-)

James Governor's MonkChips: Blogger Relations at Adobe, Oracle and SAP (and a bit of IBM, Microsoft, Sun)

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Comments (1)

IT Jobs:

Well as SAP is so big and people already think of them as old school this is the right thing.

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This page contains a single entry from the blog posted on November 2, 2006 9:57 AM.

The previous post in this blog was Visualisation voodoo.

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