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November 2, 2006

SAP blog relations

The company has the balls to invite bloggers into its press and analyst program, to ask tough questions of executives at a time when industry analysts and journalists increasingly ask only softball questions in public.

I can't tell you how many conversations I've had the last two months about blogger relations programmes. Impressed to a player as large as SAP doing the right thing:-)

James Governor's MonkChips: Blogger Relations at Adobe, Oracle and SAP (and a bit of IBM, Microsoft, Sun)



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This page contains a single entry by Dug Falby published on November 2, 2006 9:57 AM.

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