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October 24, 2006
Marketing books
A colleague just pointed me to this video which a friend of his (Bjorn Turmann) posted to YouTube to promote the launch of his new book
I think the film is a little understated so may not do tremendously well on YouTube which does tend to feature the more explosive videos.
Still, it's a very interesting experiment in getting messages out across media. It reminds me of the James Bond book launch I worked on a few years ago were the story ended, and on the last page, we put a message from a sinister security organisation asking for recruits. The message had a url which led to some recruitment tests which in turn led to an adventure game where the reader had to work with other readers to save a beautiful (of course) scientist from the grips of an evil overlord.
