With the Twocultureclash shop, Dug worked closely with YR Media's Mark Panay to really push the white-label application.
Mark's semantic markup allowed Dug to build a design around CSS selectors acting on most parts of the site without need for specific class definitions.
Dug used CSS attributes to create a rich design which surprised both the record label and the client. This design solution has set the standard and Dug is now developing further online ringtone shops with YRMedia.
The microsite is linked to from twocultureclash.com website and via a pop-up link.
See also miauk.com project
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