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Dug Falby

James Bond brand development programme

007 The client asked for interactive ideas that would allow millions of people around the world to experience the 007 lifestyle.

My response was Bondworld, where budding spies begin a mission by picking up a brief from a Hertz car office, receiving text messages from fellow agents on their Nokia phones and in FT.com emails, while taking on Goldfinger's empire by infiltrating his secret network. All in their lunchtime.

Bondworld: Introductory screenBondworld: Introductory screenBondworld: Thermal scannerBondworld: IM intelligence interfaceBondworld: Intelligence PIM interfaceBondworld: Presentation to affiliates

See if you're up to it at http://www.jamesbondnews.com

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